Which Social Bookmarking Site Would You Prefer to Hit the Front Page Of?

May 17th, 2008 by Darren Rowse

Here’s a question that might provoke some interesting discussion over the weekend:

Which Social Bookmarking Site Would You Prefer to Hit the Front Page Of?

Would you prefer to hit the popular page on Digg, hit StumbleUpon’s buzz page, make it big on Delicious, Mixx or Reddit or is there some other social bookmarking page that you’d rather do well on?

Also - WHY did you choose the one you’ve chosen? Is it just about the raw numbers of readers, that it leads to secondary links, that it’s more focused and brings a higher quality of reader?

Now it’s over to you for your say….

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Rules for Entrepreneurs: 5 Ways to Avoid Founderitis

May 17th, 2008 by Steven Fisher

What is Founderitis? It is been called “Founders Syndrome” and it is not some type of medical disease but rather a disease that can infect your business if you are not careful.

The Wikipedia definition of “Founderitis” is stated as follows:

“The term “founderitis” or “founder’s syndrome” refers to the unhealthy condition that afflicts many companies whose founders maintain a stranglehold on organizational leadership. While many companies owe their success — and in fact their very existence — to their founders, those same individuals can create chaos that ultimately leads to the organization’s collapse. The challenge to founding CEOs and boards of directors is to take steps to change conflict and chaos into opportunities for growth.”

Diagnosing Founderitis

I came across this funny diagnosis from Infoshackle.com and it comes complete with a 12 step program.

“When Founderitis strikes, the Founder’s drive, energy and vision, characteristics crucial to the startup’s initial success, become a hindrance to the company’s maturation into a self-sustaining entity. To assess yourself or a loved one for Founderitis, determine if any of the following symptoms are present:

  • Inability to delegate
  • Anger when not included in every decision
  • Paranoia derived from a sense that the venture is “slipping out of their control”
  • Ignoring input from subject-matter experts
  • Expressing prescient knowledge, even when lacking subject-matter expertise
  • Lack of respect for formalized planning
  • Subterfuge of efforts to institute procedures, processes and controls

Founderitis is akin to an active, engaged parent who is a wonderful caregiver until the child reaches adolescence. As the child enters its teens and requires an increasing level of independence to properly mature and prosper, the Founderitis parent futilely attempts to restrict the influence of outside factors and limit the child’s ability to act autonomously. The result is usually a fractured parent / child relationship or an ‘adult child’ that never develops the life-skills necessary to succeed on their own.

One of the most insidious aspects of Founderitis is that the more profound the case, the deeper the denial on the part of the carrier. The afflicted Founder will honestly believe that all of his actions are in the company’s best interest, though their definition of ‘best interest’ is actually whatever is in their own ‘self-interest’.

Like any startup executive, the Founder must honestly separate his self-interest from the company’s interest. For instance, it might be in his self-interest to lead the sales efforts, as well as a great learning experience and a heck of a lot of fun. However, it may not be in the company’s best interest to lose precious time to market while an inexperienced sales novice attempts to learn on the job.”

5 Ways to Avoid Founderitis

I have personally experience this running my own business. I have found some ways to avoid it:

  1. Respect the need for planning activities, staff meetings, and administrative policies;
  2. Realize that as the company grows circumstances may dictate new approaches;
  3. Institute new systems with approval of your board;
  4. Seek and accept input from others in making decisions;
  5. Delegate, Delegate, Delegate

Don’t worry if you can’t over come this there is a simple solution. The route many take is to get your board to hire a professional CEO and take a long vacation.

So how many of you have had problems with founderitis? What is your story? Have a great example to share? Let the comments be the conversation.


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Amazon Associates Introduce MP3 Clips Widget

May 16th, 2008 by Darren Rowse

If you have a blog with a music focus the Amazon Associates program have today announced a widget that you’ll want to check out - it’s an MP3 Clips Widget that lets your readers listen to clips of music live on your site.

You can hand select songs to be included on the widget or pick categories of songs. Any sales generated by the widget earn you 10% of the sale as an associate. Just be aware that only those in the US can buy music from Amazon (or at least they seem to need a US credit card). All of your readers will be able to see the widget - just not actually convert with a sale of an MP3.

Amazon.com Widgets

Let me know how it goes if you decide to give it a go!

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Early Adopters Are Useless

May 16th, 2008 by Aaron Brazell

We are early adopters. We use. We try. We evangelize. We bury. We filter.

That’s what we think anyway.

In reality, we are pretty useless.

Late last year, Amazon released the Kindle to the joy and enthusiasm of many early adopters. Robert Scoble, the poster child for early adopters, gleefully got his Kindle on the first day and wrote about how beautiful it was and how it brought him great pleasure. One week later, he hated the Kindle listing a laundry list of problems from usability to the inability to send gifts to other Kindle owners.

Increasingly, I’m seeing common people (read: non-tech early adopters) who own and love the Kindle. And the numbers bear that out, if we’re to believe TechCrunch’s statement that by 2010, Amazon will have sold $750M in Kindles or 1-3% of the company’s total revenue. (Update: For clarity, the TechCrunch article cites a CitiGroup analyst and is not the authoritative assessment of TechCrunch. My point is, that’s where I heard the number in the first place - regardless of the original source.)

Brad Feld, a few years ago, wrote an amazing article titled The First 25,000 Users are Irrelevant which talks about the effect of early adopters on companies and products. As the oh-too-typical scenario goes, TechCrunch or Mashable covers a new product, there is a surge of traffic, registration or sign-ups for private beta invites from early adopters, or “tire kickers” then they go away. Some remain and become “evangelists” for the company or product, but most people don’t even care. Later on, if the company has mainstream staying power, the real buy-in will happen organically and without the say-so of the early adopters who largely came and went.

See, we like to tell people we are filters. We like to think we are influencers and powerful. We like to think we have an inside angle on what works and what doesn’t work, but we are just small insignificant people in the grand scheme of things, and largely irrelevant.

Amazon knows this. They don’t really care about us. And that’s why they might hit the $750M mark by 2010 and completely bypass the early adopters, placing their Kindle directly in the hands of mainstream commuters and book lovers.

Update: Corvida at SheGeeks thinks this is generational and writes a thoughtful and intelligent argument about this. However, I’m not convinced that everything is generational. I think early adoption is also a result of personalities.

 


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Should I Stop Blogging? 20 Questions to Ask Yourself

May 16th, 2008 by Darren Rowse

“When Should You Give Up On a Blog?” - question from the Q&A sidebar widget.

While they won’t all apply to every blog - here’s a list of questions to consider when working out whether you should give up on a blog.

  1. What goals do I have for this blog? Are they being met? Am I getting closer to meeting them?
  2. Am I Interested in the Topic?
  3. Am I getting personal satisfaction from posting?
  4. How Many Posts Did I write in the Last Month?
  5. Do I have time to keep the blog running?
  6. Is anyone reading my blog?
  7. Have I given it enough time?
  8. Do I still see myself writing on this blog in 18 months time?
  9. Is the niche growing or dying?
  10. Is the blog earning anything?
  11. Is the blog growing my profile and perceived expertise?
  12. Are there any other benefits from this blog?
  13. Is the blog giving energy to or taking energy away from me?
  14. Is the Blog’s traffic and income growing or shrinking?
  15. Are readers engaging with the content?
  16. If readers are commenting - what are they saying?
  17. What are other bloggers writing about my blog?
  18. Do I have anything original and useful to say on my topic?
  19. What else could I do with the time that I spend on this blog
  20. What would the impact be of me not blogging? (on readers and me)

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Brian Clark Shares His Blog’s Tipping Point

May 16th, 2008 by Darren Rowse

Today Brian Clark from CopyBlogger shares his Blog’s Tipping Point

I think the tipping point for Copyblogger was the beginning of 2007. I had a good first year, attracting 10,000 subscribers, and as the new year began I decided I wanted Copyblogger to be one of the top blogs.

That hadn’t been my initial goal; I had just wanted to join in and let people know what I could do for other projects. But then I thought, “If you want to be viewed as an expert at social media and content marketing, what better proof than by growing the blog bigger right out in front of everyone?”

In 2007 Copyblogger tripled in traffic and subscribers, and it was all because I changed my mindset and decided to just do it. It was a lot of fun, and it demonstrates that more than half the battle goes on inside our own heads.

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YouTube Add ‘Insight’ Video Metrics

May 16th, 2008 by Darren Rowse

Google today announced that it has launched YouTube Insight - a tool for giving insight into who is watching your videos.

So today I logged into YouTube to see what information I could glean about the viewers of my videos. from the new stats. Here’s what I learned about who is watching my videos:

Across my Channel they are predominately male (64%) and in the 45-55 year old bracket (36%):

Youtube-Demographics

Of Male viewers - the biggest group is actually aged 35-45.

Youtube-Demographics-1

Of the Female audience the largest group is 45-55.

Youtube-Demographics-2

Viewers are predominantly in the USA. Smaller audiences are in Canada, Australia, and India.

Youtube-Demographics-3

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A-Ron’s last day…technically

May 16th, 2008 by Ed

Today was Director of Technology Aaron Brazell’s last day at b5media. Well, tomorrow is his official last day, but he’s flying home to Baltimore from Toronto then. Some of us are sad that he is going. Ok, well, no one has said that, but I can only assume that someone in the company likes him.

No, seriously, we will miss him. Things we know about Aaron:

1) He does very poor imitations of himself

2) He speaks clearly, yet doesn’t make sense

3) We are always shocked that his wife hasn’t left him

4) He’ll attend any chili cook off, anywhere

5) He can’t handle the spice in jerk chicken

6) He is banned from eating bok choy around Darcie for eternity

We would like to take this time to remind Aaron, that once he leaves, anything negative from b5’s inception to now is your fault.

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A-Ron’s last day…technically

May 16th, 2008 by Ed

Today was Director of Technology Aaron Brazell’s last day at b5media. Well, tomorrow is his official last day, but he’s flying home to Baltimore from Toronto then. Some of us are sad that he is going. Ok, well, no one has said that, but I can only assume that someone in the company likes him.

No, seriously, we will miss him. Things we know about Aaron:

1) He does very poor imitations of himself

2) He speaks clearly, yet doesn’t make sense

3) We are always shocked that his wife hasn’t left him

4) He’ll attend any chili cook off, anywhere

5) He can’t handle the spice in jerk chicken

6) He is banned from eating bok choy around Darcie for eternity

We would like to take this time to remind Aaron, that once he leaves, anything negative from b5’s inception to now is your fault.

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5 Emerging Trends in Blogging

May 15th, 2008 by Darren Rowse

Over in the question widget on my sidebar I was asked to comment on the future of blogging and where I see it heading.

In this video post I explore 5 trends that have been emerging (and that I think we’ll see continue to grow) including:

  • Multiple Author Blogs
  • Multi-Topic Blogs
  • Blogs Converging with Other Types of Sites
  • Portal-Like Design
  • Indirect Monetization

I should say though that I’m NOT saying that a blog can’t work when a blog doesn’t have these things. Blogs of all shapes and sizes will continue to have success.

You can watch a full size version of this video here.

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