How to sell advertising on your blog and NOT piss off your readers
May 30th, 2008 by Chad Randall
1. Don’t hijack the page. Full page takeovers are even more obnoxious and intrusive than pop-ups. At least most pop-ups can be blocked. Never force someone to view an ad. Everyone should have the choice to view or ignore any advertisement, anywhere.
2. Don’t use sound. Banners should for the most part not make noise of any kind. Unless perhaps it is a movie trailer ‘AND’ the user has initiated the action. This means that they have either rolled over it and/or clicked on it. If not, don’t play sound. EVER. If you site using flash embedded with sound, remove it. Nothing makes a user close a site faster than music blaring. (Except maybe un-intentionally opened porn at the office)
3. Don’t go NASCAR. Pick a set number of banners and stick with it. Don’t just keep adding banners because you can sell them. 6-8 should be max. If you have to make more money, up the price instead of adding more.
4. Don’t sell pop-ups! These should have been wiped from the web years ago. They fucking piss everyone off. They are visual spam. They suck, bottom line. Don’t use them. Period.
5. Don’t pretend they’re not ads. Doing a paid review on your site is an advertisement. If you were paid, it is an ad. Disclose it.
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