If you listened to the talking heads last week, you knew that everyone was holding their breath waiting to find out just how bad black friday sales were going to be. If you listen to the so-called experts, there was no reason for hope and the holiday shopping season would only be the nail in the proverbial coffin.

I suspected that people were not listening to the experts and saw a reason to hope in this economy. As touchy feely as “hope” can be in an area that is defined tightly by the ink of black and white P&L reports, hope, faith and confidence is the driving force behind an economy. We win big because we feel like nothing can go wrong and so we buy, buy, buy and invest, invest, invest. We lose big because the air of an entire way of life is deflated beneath us taking our will and drive to win away.

It’s all about the feeling.

So when economists said that this holiday shopping season would be the worst on record, and that people just weren’t buying like they used to, we could take the prophets at their word, or change the future.

According to Reuters, online sales spiked from a year ago. Some reports used the word “dwarfed” to describe the upsurge and this morning, economists were trying to explain away how they were wrong by saying there was “pent up demand”.

Yes, there was. And the economists missed it. The prophets prophesied doom and were wrong! Mind you, these are the same folks who willingly peddled the economic concepts that buried the mortgage market in the past year.

Folks, I am not an economist. I am not a financial adviser. I know what I hear on a day to day basis talking to people like you and I. I know people are buying. Yes, they are being cautious. But they are buying.

In fact, I may buy a new car before the end of the year when the dealers are dying to make any deal they can. I’ll save some money, and still buy, buy, buy. Don’t buy the hype. This is not the end of the world and the longer we go, the closer we are to the end.

It’s time for another annual poll here at ProBlogger - this one asking readers how much they earned in October 2008? I’ve run this poll a number of times over the last couple of years and the results are always interesting.

Just to qualify it - I’m asking about ALL blogging revenue that you can tie to your actual blog. Advertising, affiliate revenue, revenue that your blog might have brought in in terms of consulting etc. As long as you feel your blog drew the money in then I’m happy for it to be included.

Looking forward to seeing your results.

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This is the first in an ongoing “Venture Files Classics” written by former Venture Files Editor Steven Fisher. The selections are chosen for historical reference as well as a notorious ability to be right. The original post from January 12 of 2007 can be found here

Being a serial entrepreneur I have been through many business cycles, but the Internet boom of the late 1990’s was an extremely heady time. People were so enamored with what the Internet could do, every one really believed that the old rules didn’t apply.

The reality was that those rules applied more than ever and with the crash in the early part of the century we have tried to learn our lesson.

With these new companies deemed Web 2.0, everyone is expecting another bubble. So many of the same types of companies have been funded so there are bound to be consolidation and just plain failure.

According to Michael Arrington, his entry “Bubble, Bubble, Bubble“, the despite the fact that some companies are failing, the sky is not falling.

In fact I would call this time around the ol’ startup track “saner, saner, saner”.

Despite many of these companies basing their success on being an aftermarket for Google, the smart ones I think many people know that you have to be in this to create a real enterprise and one that makes money. It is not so much about the VC’s but about the ability to use the low cost and barrier of entry to innovate.

But the Dead Pool is not cool

I think that the blog A VC gets it right his counter points on “Building It Up and Then Knocking It Down” are right. He says “over hyping young companies where people are working their butts off and then throwing them overboard quickly into a “dead pool” when they fail is not healthy.

I believe it is dead wrong to put this up there. It just feeds the fire for the chicken little’s of the world. Mike Arrington has known successes when he co-founded helped flip Achex and sold it to First data. I don’t know if he has experienced building a company from scratch and having it fail, many times from circumstances out of your control.

But there is a bubble developing and not where you think…..

The bubble is not with companies it is in the private equity market itself. The model of funding and the way people are evaluating companies is changing. The way investors look at companies is not based on a fast IPO but aligning it to be a sweet acquisition target.

This is helped in no small part since most VC’s invest like they are teenage girls. “Oooo, you invested in a video sharing site, I want one too! You put $5 million into social networking for eco-friendly baby boomers? Find me one so I can get one too!!

Here is how I got there:

1. The amount of money chasing deals have lightening strike twice to find that repeat of unrepeatable past returns is growing rapidly
2. The number of opportunities are declining and there are too many copycats plus the cheap money is pouring out to fund them.
3. Not enough VC’s to serve on boards effectively and make the existing investments get to a proper exit
4. IPO market is still not there and there is and there are only so many acquisition partners
5. Higher prices of entry and lower returns

What I don’t know:

1. When the IPO market might be friendly to tech stocks
2. If investors will broaden their portfolio choices to get their money working in unique ways
3. If funds might start giving their money back

Only time will tell if this comes to pass. If you have a good idea, the money is out there but might not be for very much longer.

Crystal Ball? 2-3 years or mid-2008 this is gonna come to a head. Only time will prove me right or wrong.

Editors Note: At the end of 2008, we do now know that the economy has imploded, not simply from web valuations. In fact, web valuations hardly played any part like they did in 1999-2000.

In fact, the web sector has seen much less damage, than the rest of the economy. In fact, there are still investments taking place, if devalued. A series investments for web companies typically range in the $1-2M range which in the larger picture is fairly small. Biotech companies, for instance, typically pull in around $20M for a Series A round.

That does not make the web sector immune, and in fact, Steve is correct in recognizing that there would be a bubble coming, and that it has arrived.

Today Dr. Nicole from Kitchen Table Medicine shares her story of overcoming her Stats Addiction and gives some tips on what to do with your time to build your blog instead of checking stats.

Do you obsessively check your blog traffic stats throughout the day? Do you optimistically expect your Alexa ranking to drop every four hours? Do you frequently fret over your Google Page Rank? Do you watch your Adsense account like a hawk throughout the day? Well as much as these statistical markers may be helpful in understanding the success of your blog, they may also be interfering with the long term growth of your website.

Not only is checking stats a total time kill, but it can be a real buzz kill too when it doesn’t turn out the way we want.

In a month’s time, I stopped checking my stats only to return and find that my page views had doubled if not tripled, and my Alexa ranking had dropped from it’s consistent 252K to 151K! WOW!

So what happened? Had I actually changed anything I was doing…no not really I had just freed up a few extra hours to spend doing something more productive for my blog then obsessing over my stats.

First of all as a recovering stats addict I can’t stand before you all pure and pristine that I actually decided to give up stats all on my own, I never stopped obsessing over my stats intentionally. Actually, I was locked out of my stats program when my website crashed from hitting the front page of Digg! When I upgraded to a better host, their stats program was down for maintenance.

I WAS LOCKED OUT OF CHECKING MY STATS! OH THE TRAUMA!!!

Do you feel my pain?

For the entire month of October I was unable to check my stats! Only those of you obsessed with the constant joyful reassurance that checking stats brings can even begin to understand the frustration!!!

In an attempt to just “go with the flow” I decided to give up worrying about stats and start spending my time on marketing, writing, and building my readership….you know those things I should have been doing all day instead of wondering about my readers in Zimbabwe and if more people read my blog through IE7 or FF?

So you can only imagine my extreme paranoia when I finally could log back in to my site statistics and see if I was meeting my goals. You can only imagine my shock when I logged back in to see 10,000 page views a day!

Previously I would freak out if I hadn’t hit my goal of 3500 page views daily. Previously I liked considered 3500 pv’s my “fighting weight”.

So I was SHOCKED to find in just one month’s time that my baseline was bumped up to 7000-10,000 page views a day!

WOW! Maybe there really is something to this…

For most of us bloggers checking stats is the immediate reward we need for our day. However, checking stats can also be discouraging when we log in to find that a post was not as successful as we hoped.

So can you do it? Can you stop checking your stats? Are you fit for the challenge to completely give up obsessing over your stats for an entire month? Can you stop doing it every day and sit down for an hour once a week to go over it all? In hindsight the following ten traffic building tips are what I unintentionally ended up doing to build up traffic, and for just 20-30 freed up minutes a day, you can likely double your traffic flow in a month as well:

1. Stop checking your stats and stop writing for stats!

Write from your heart. I know we hear this over and over and OVER again, but readers really don’t “care how much you know until they know how much you care.” Keep it fresh, keep it live, and let it flow right through you. Say what is on your mind and be passionate about your beliefs. You may lose a few readers occasionally with some extreme viewpoints, but it ensures everyone else that you are at least always giving your honest opinion. When I couldn’t check in to my stats after a while I suddenly found myself not writing for stats but instead remembering all the things I always wanted to write about…and then writing about them.

2. Instead of checking stats, help out a fellow blogger!

Offering newbie bloggers in your field guidance and feedback for instance is a great POSITIVE way to spend a bit of free time. One day out of severe boredom while my site was down I started a forum thread offering help to people about their blog. It was a fun project for me and a valuable learning opportunity for those brand new to blogging. Pay it forward instead of obsessing on your latest stats. People quickly pick up on your kindness and will link to you like crazy. Please don’t go about this with the intention to gain backlinks. Don’t be fake, just sincerely make an effort to help out those folks you see with a great deal of potential, because it feels really good and truly is SO much more rewarding than checking stats. Honestly I think this is what helped my traffic out the most. The fact that I found myself a bit bored from not checking stats and so started just checking in on other bloggers.

3. Interview other bloggers.

In just FIVE MINUTES you can put together a fantastic set of FIVE interview questions that will not only promote another blogger, but will hopefully bring along some of their following. Find someone that specializes in a niche within your niche and you instantly have a free SEO friendly page perfectly made for your website….by an expert! Don’t forget to ask them for all their favorite links to add as resources, readers love it, and it easily connects you to other like minded bloggers.

4. Participate in discussion forums.

I always participate in the threads that catch my interest and the threads that are within my niche. Participating in your community is a million times more beneficial than obsessively obsessing over you your stats.

5. Check in on your readers instead of your stats!

Pay a visit to your latest commenter’s, thank them for stopping by your blog and read their latest article. Being a successful blogger means being part of a community. Are there any top bloggers that are an island within themselves on the internet? Not that I know of. Chances are if you have the time to fritter away checking stats, you are better off using that precious time to build your community.

6. Sign up for a new social network each day instead of obsessing over stats.

The more websites your blog is featured on, the more enmeshed in the internet you become. It only takes a few minutes to get signed up. I just copy and paste my info from Blog Catalog consistently in to each new site. If you are seriously obsessed with stats you may need to be prescribed two to three social networks a day to fill the void!

7. Write a scintillating guest post such as this one (well hopefully).

Translate those moments obsessing over stats into something productive like guest posting. Ask to be interviewed. A great guest post can be done in a matter of minutes. Many bloggers are just looking for a quick basic bit on your area of expertise. Write up a list of tips and tricks that reference longer posts on your site to generate new interest to old content. A great guest post can typically be done in a matter of twenty minutes. You know the basics about your field. Don’t waste your research time on a guest post. Talk about the stuff that constantly rattles out of you. You will sound more like an expert that way anyways. Save writing longer articles for your own site, and then write guest post “press releases” using them as a reference. Whatever you do, just keep writing, you got in to this business because you love to write—right?

8. Reach out to new friends at Stumbleupon, Digg, Reddit, and Mixx.

These social news sites are fantastic places for promoting your news and the more friends you have the better. I spend about 15 minutes on intentional time per day per social network and it is plenty. You don’t have to be on the front page, don’t digg your life away. Remember the best way to have a friend is to BE a friend. Spend a few minutes each day voting for your favorite articles and finding like minded authors and readers in your field. Now write some articles intended for the front pages of these sites. I know I know…Ignore my previous recommendation to write from your heart. Suck it up and write some REAL newsworthy piece of journalism for your niche. Spend some time on the front pages of Digg and Stumbleupon in your category to see what becomes popular. When you learn to consistently craft posts that are eye catching and intriguing they will inevitably hit the front pages. For Digg and Mixx I write brief journalistic newsworthy features on the latest in alternative medicine research, and for stumbleupon it is all about the simple numbered lists of tips and tricks, quizzes, and photos. I’m sure right at this moment you can easily go through your categories and find a theme for some numbered posts such as my article “21 Free Preventative Medicine Tips” .

I actually now create categories for certain tips and do a post a month on this topic until I have enough for a great viral link post.

9. Keep a stats journal.

Instead of obsessing about your stats on your computer make a stats journal. Write a log of the post title’s for each day, the time you posted them, what you did to promote them, if they became popular on any social media sites, etc. Then sit down with your stats journal for a couple hours at a time once a week and try to make REAL sense over your page traffic instead of just obsessing over numbers and feeling destroyed if today wasn’t as popular as yesterday. Looking at the big picture is the best way to address stats. Is it really worth all your time to spend your day on Digg when 90% of your socialnetworking traffic comes from Stumbleupon? Hmmm…Maybe not.

10. Read Problogger.net!

Ha…you all know that Darren did not edit this in because I made it the last tip and not the very first ;) But really we always save the best tip for last and the most important thing you can do to improve your page traffic is become a better blogger. You are far better off reading Problogger or your other favorite blog improvement blog 15 minutes four times a day then you are obsessing over stats. I remember a post a while back here on ProBlogger on how to be a “Meta” blogger. Some people hated the post, but I took it to heart and the advice has rung true on many frustrating occasions. The message behind “meta” is that you don’t have to be the very best each and every day. You just have to be a little bit better than we were yesterday. That is why Meta is bettah.

In all honesty, if you are on the internet to write, if you are passionate about blogging, I hope you will be inspired by my little stats success story to focus on your readers and your writing, and not use stats to determine the success of your blogging endeavor. Instead of obsessing over your traffic, obsess over ways to improve it.

Could you give up checking your stats for an entire month? A week? One day? Two hours?

What else would you recommend to increase traffic instead of checking stats?

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Forgive the marketing speak, but I’ve decided to do something that really is a special deal. I get inquiries everyday asking me questions about WordPress from “How to setup a category based structure for my blog?” to “What are the most essential plugins I need for my blog?”

If I could cut and paste answers and spend no time, I would, but really every situation is different. Most times I can’t answer these questions because of limits on my time, but I’ve decided to create a day-event where people could book my time for a bit and get any or all of their WordPress questions, recommendation requests and “how-to’s” answered.

Mark December 18th on your calendar. On this day, I am taking reservations for 30 minute exclusive time slots on a first come, first serve basis. I will give you 30 minutes of my time to get on the phone and offer my insight and assistance on your WordPress related problems and questions. The cost is $100 per time slot. Even your grandma can do that!

If you’re a business looking for some strategy guides, or individual looking for recommendations on themes or plugins or other assistance, your time is now.

One person (or group of people, if you choose) per call. One day only. Book your slot now. All times are US/Eastern.

10-10:30 am

10:45-11:15 am

11:30 am - Noon

12:15-12:45 pm

1:15-1:45 pm

2-2:30 pm

2:45-3:15 pm

3:30-4 pm

As a fan of all things mobile, I have been continually frustrated by websites that do not render a mobile friendly version of their sites. Let’s be honest, I’ve been frustrated by me not rendering a mobile friendly version. As a Blackberry user, I’ve been tormented by the inadequacy of the mobile browser that has been supplied on handsets for a long time. Each new iteration of the Blackberry OS improves the browser, but nothing has been breakout. (That said, I hear the new OS 4.6 which is shipping with Blackberry Bolds and Blackberry Storms is quite nice, but I have not been able to independently confirm).

Captured with Safari 3 Simulating the iPhone

Fortunately, now you can read this site on most mobile web browsers including the iPhone (with iPhone bling!), Opera Mini, Internet Explorer for Windows Mobile as well as Blackberry and generic mobile browsers. This thanks to a WordPress plugin called MobilePress. I highly recommend it as a must have for every blogger who wants or needs their blog accessible to mobile users (they are becoming fairly common place).

The only hitch seems to be on the Blackberry browser (<=OS 4.5). You must disable javascript support in your Blackberry Browser configuration. Failing to do this will cause most sites that load javascript/AJAX libraries to spin unendingly and eat up your device memory. The only way to solve this is to pop the battery.

I know I’ve said this before, but when I am working out, I do not like to be talked to. My workouts are usually 2 hours, with the drive to and from the gym, it usually takes 2 and a half hours out of my day. Given that I rarely get home before 7, that means that I don’t have a whole lot of time in the evenings to do much else. So I like to keep my gym sessions as short as possible by not talking to anyone.

Yesterday, I was doing squats. I had a bar across my shoulders and was squatting an amount equal to my own weight, which is not a light load. Staring straight ahead, concentrating hard on getting down far for that deep glute burn. I noticed some skinny nitwit walking past me on his way to the water fountain. He paused just in front of me for a moment, which I knew meant he was going to approach me. I avoided looking at him, and he walked on.

Out of the corner of my eye, I could see him coming back, so I started readying myself for my next set to avoid him stopping. Just as I lifted the bar off the rack, he stops. Our conversation:

Him: (very enthusiastically) Hi! I’m Ted!

Me: (between deep breaths) Hi.

Him: Are you new here? I’ve never seen you before.

Me: (pause, finishing my rep) I’m (breath) here (breath) all (breath) the (breath) time.

Him: Really? I’ve never seen you before. Are you sure?

Me: (wanting to kill him. I hate it when guys say this. I am there 4 nights a week for 2 hours at a time, plus weekend mornings. If you haven’t seen me at the gym yet, you don’t go often enough). Yes, I’m sure.

Him: So. What do you do for a living?

Me: (still doing my squats. can’t believe the nerve of this loser) I work online (which is what I usually say when I know they’re too stupid to even remotely understand what I do).

Him: Oh that’s so cool! What do you do for fun? (another dumb question.)

Me: (now really annoyed, and still deep breathing) Stuff.

Him: Oh cool! Want to hang out sometime?

Me: (let out a loud, unfeminine grunt)

Him: I have to go back to my treadmill now. So I guess I’ll see you soon?

Me: (don’t say anything)

Gentlemen: wether I am on the cross trainer, doing curls or in a yoga class, you DO NOT talk to me while I am working out. I pay my fee at the gym to get a workout and I pay my tab at the bars to get hit on. Please don’t confuse these two places.

Dear Amazon.

I have been using your Associates program for quite a few years now - from the early days when I earned just a few dollars a month to today when I send you tens of thousands of dollars of business each month. I’ve written about why I believe in your program and have no doubt sent you hundreds (if not thousands of affiliates in my time).

By my calculations I’ve sent you around $1,500,000 of sales over the last five years.

I’m very grateful for the $70,000+ you’ve sent me in affiliate payments and am by no means am I your biggest affiliate but I hope that having reached the million dollars in sales mark you’ll forgive me this note to express a concern that I have in the hope that it might help improve your program.

I am increasingly frustrated by your payment system.

While you offer direct debit payments to those situated in the USA - I live in Australia and so have two options for payment - gift certificates and check. Lets take a look at both methods:

1. Gift Certificates - as someone who earns $2000-$3000 in commissions each month from Amazon it is simply not feasible for me to take my payments in certificates. For starters I’d run out of things to buy pretty quickly - particularly because most of your high ticket items cannot be shipped outside of the USA.

This leaves me with the option of either just buying books, DVDs and CDs ($2-$3k worth a month….) or buying things, shipping them to US friends and having them repost them to Australia. It also means having to pay for international shipping on everything I buy - not cheap. Lets just say that all of this rules out the gift certificate option (although I take it once a year if I’m doing a trip to the US).

2. Check - this leaves me with only one option - receiving a check. Let me say that your checks do come quickly. I get them within a couple of weeks of the end of the month - a lot faster than others (nice work) - however a check of over $2000 in Australia needs to be processed and sent by my bank back to the USA before it can be cleared. This takes six weeks from the day I bank it.

This means that money I make from Amazon on the 1st of a month can take six weeks before I get the check and then another six weeks before I can see the money. That’s 3 months!

All in all this is one of the slowest and antiquated payment systems that I have to use. Every other affiliate program or ad network that I use (and I use a few) gives either the option for an international direct deposit or a PayPal transfer, particularly to affiliates who earn over a certain threshold.

The only other affiliate program that insists upon me receiving checks gives me the option to have them split into smaller amounts (so I get 2-3 of them each month) so that the check can be processed locally without the six week delay.

I love the Amazon affiliate program but the payment system is increasingly frustrating me. I’d love to see you do something about it for myself and my fellow non US affiliates and in doing so improve your already great program.

I know you must be kind of busy with your big Black Friday sale - but I’d appreciate your consideration to this.

Darren Rowse - ProBlogger.net

PS: having just added up how much business I’ve sent you ($1.5M made me have to sit down) it strikes me that you’re the largest affiliate program or ad network that I deal with that I’ve never had any personal contact with. Again - I’m sure I’m a small fish in comparison to some of your other affiliates - but other affiliate programs and ad networks give their medium to large affiliates quite a bit more personal attention.

Some assign account managers, others call every now and again to see how we’re going, quite a few offer special premium commissions for larger publishers, quite a few send a gift…. or even a card at Christmas time to say thanks for the business. Amazon…. well you send me checks that take 6 weeks to clear.

Don’t get me wrong - checks are nice and you’ve more than helped me make a dent in my mortgage…. but when web publishers are making the choice of which affiliate program to use on their websites, sometimes the little things count.

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In the comments below, please itemize what you bought today for Christmas. Comments will remain open until Monday and, although I’d like you to identify yourself, I also don’t want to give Christmas or other Holiday gifts away… so feel free to be anonymous. Just be honest and open. Tell us what you bought, and how much it cost.

Photo by jpockele

Search on blogs is a relatively simple concept. You type in a few keywords related to a post and results are presented to you that are local to that blog. However, what if you could extend the functionality of the search function to go beyond your blog to cover the videos you have published on YouTube, your Twitter account, bookmarks, network of friends, and the blogs you read in your RSS reader? That’s exactly what  Lijit enables you to do.

Company Info:

Lijit is based out of Boulder, CO which is a surprise to many considering silicon valley is typically the home for most Internet based businesses. Using the power of people, their content, and their connections, Lijit aims to enhance the way your readers search for and discover information on the Internet. You serve as a filter for all of the results your readers could possibly receive, ensuring they only receive the most relevant results from the source they trust. That source being you.

Signing Up And Configuration:

Before we get things underway, be prepared to spend 15-30 minutes to not only create an account but also to configure the search widget. The first thing you’ll need to do is submit your blogs URL. Once you provide the URL, the next configuration page has a list of services that are grouped by purpose. For each site/service that you have an account with, you’ll need to tell Lijit what your user name is for that service. If you have an account with a site that is not listed, Lijit does provide an option for you to provide a link to a URL, RSS, or OPML feed which will be added into the search results.

Once that is done, the next page is all about adding your network to your  account. This network consists of your MyBlogLog account, the blogs you read, your blogroll, del.icio.us, Lijit users etc. This extended network is also added to your Lijit search engine.

The third configuration page is where you get to create your user account. After you create your account, Lijit will take all of the information you provided and mash it all together into a personalized search engine. After your search engine is created, you’ll have a chance to configure the look and feel of the search widget so it looks good within your blog theme. Customization options include choosing widget styles, color palettes, logo colors, choosing what is displayed such as content icons or popular searches within a cloud and re-search.

Re-search is described by Lijit as:

When a search brings someone to your blog, Lijit’s Re-Search feature takes the query they used, re-performs that search through your Lijit search engine (hence the name “Re-Search”), and shows the top few results in a special display on your blog. You can pick the display location — either at the top of your blog or just above your Lijit Search Wijit.

On your stats page, Lijit shows the number of times Re-Search has been displayed in the “Number of Searches” bar graph and in the “Stats Summary” box. (Note that if you have Re-Search disabled, we’ll still show the data, but label it as “potential Re-Searches” so you can see what you missed!)

Installing The Widget:

Lijit supports TypePad and WordsPress out of the box. For sites such as Tumblr, LiveJournal, etc, there is a piece of javascript that can be used to install the widget on your blog. Considering my personal blog is WordPress based, you know which I one I chose. Lijit provides a WordPress plugin which is installed like any other plugin. Simply unzip the file, upload it to your WordPress plugin directory and activate it. Then guess what. You have to log into your WordPress administration panel and perform some more configuration options.

Thankfully, configuring the widget is a pretty simple process. One of the cool features of the plugin is that, you can choose to either use the standard Lijit Widget which appears in your blogs sidebar or you can substitute the WordPress search function with the Lijit search.

Service In Use:

After all is said and done, take a look at your blogs front page and perform a search via the Lijit search box. A Light-box style window should pop up which displays the results. It’s pretty easy to see how Lijit is monetizing the service as they have ads served by Google on the right hand side as well as above the search results.

The search result window provides at least four different tabs from which to perform a search query. By default, the blog url is searched. However, users can choose to search via your content, network, or the web itself. Of course, if people were going to search the web, I’d think they would do that from the Google Homepage.

After performing a few test search queries, I found the search results to be pretty accurate. One of the cooler features found within the search results is that, there is a link underneath each result that is labeled “What’s The Connection“. Upon clicking on the link, you’ll see how the result is connected to the search engine. A great feature to have, especially when visitors are performing searches through the Content or Network tabs.

If you feel unsatisfied with the results that Lijit provides, there is a link at the bottom of the page which takes you to the their feedback page. The topic is automatically filled in with what you were searching for enabling the team to focus their efforts on that specific search query for your domain.

Stats:

One nice thing about Lijit that the default WordPress search bar doesn’t do is give you statistics. Lijit provides an entire area for statistics that is tied to your account. You can track how many searches are performed on your blog, the keywords that were searched, total searches, geographical location, page views, your exposure and much more.

In fact, the exposure tab actually notified me of people that were linking to me that I didn’t know about previous to using the service. Although in at least one case, Lijit picked up on some links that were old and when clicking on the pages that supposedly had a link to my blog, I received a 404 error.

Conclusion:

I’ve seen a number of big name blogs using Lijit for quite some time now, including this one. In my opinion, Lijit has two killer features wrapped in one. The first being control. End users are in control of what appears in their search engine which leads me to feature number two. The ability to create a personalized search engine that only taps into your blog content, but can be customized to search all of the content you have produced on other sites/services across the web. On top of that, you can then add blogs that you read and or trust to your search engine which is then used by your readers. Hopefully, other people have added your own blog to their personalized Lijit search as this all means there is a possibility of receiving traffic not only from Google, but from personalized Lijit search engines as well.

If there was one thing I don’t like about the service it would be the way in which search results are displayed. Instead of the search result shown in a window that seems like a popup, I would much rather have the results displayed as if they were natural to my blog. For instance, I’d love it if they provided a way for me to add a bit of code to my WordPress themes search result template page. Not sure how difficult that would be, but at least the results would look natural. Other than that, I can easily see why some of the biggest names in blogging are using Lijit.

Things To Look Forward To:

During the course of this review, I was able to get in touch with Micah Baldwin who is VP of Business Development and he gave me the lowdown on some things that Lijit is working on behind the scenes.

• additional content sources (that can be added to a publisher’s results);

• further control over look and feel of results (providing publishers more ways to integrate Lijit search results into their publications);

• some new “bling” to the results themselves (meaning more information attached to individual results, like thumbnails, etc);

• more ways for publishers to derive revenue from their search results;

• greater opportunities for advertisers to create relationships with the right publishers;

• continued measurement of the influence of publishers, and the ability to present that measurement to readers.

Basically, we are focused on: constantly making Lijit search results unique and representative of the publisher; increasing publisher pageviews and reader engagement; and optimizing the ability of publishers to generate revenue from a forgotten or under- monetized area of their publication.

The future looks bright for Lijit. Be sure to let me know in the comments if you currently use Lijit on your own blog and if you prefer it over the default search engine that comes with your publishing software of choice.

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